Hiring in the Digital Age: 5 Modern Recruitment Trends to Adopt
April 07, 2021 by Navjot Kaur
Modern technology is rapidly changing every aspect of our lives, including the way we do business. Hiring managers must adapt and invest in smart recruiting software and methods if they want to keep up. Here are a few modern recruitment trends you may want to incorporate into your hiring strategy.
Targeted Recruiting Ads
If you’ve ever browsed the internet in pursuit of a specific product and saw an ad for it later that day on Facebook, you have been targeted. No need to get alarmed, it is not as bad as it sounds.
From our location to our interests, we share a lot of information when we use smart devices. This may seem invasive at first, but you can use this data ethically, for marketing purposes, as long as you are transparent and all the parties involved are compliant.
The same way bookstores and publishing houses target people who browse book quotes on Pinterest in their free time or follow book reviewers on YouTube, you can create targeted ads for prospective hires that would make perfect employees in your company. This tailored process benefits both employers and job seekers.
By using the right job descriptions, keywords, and details in your recruitment ads, you will increase the likeliness of finding talented candidates that are most interested in the employment opportunities you have to offer.
Texting and Chatbots
Even though it’s been around for a long time, mobile texting has only recently become a recruitment communications tool. Even in the workplace, texting is the preferred form of communication among millennials and Gen Z.
Because of this, more and more HR professionals are incorporating texting into their recruitment strategy. Texting allows recruiters to juggle dozens of conversations at the same time.
Moreover, recruiters can drive engagement throughout the hiring process by utilizing advanced chatbots, text, and AI technologies. Using chatbots to conduct text-based recruiting will significantly speed up the whole process.
Hiring managers can leverage chatbots powered by conversational AI to automate top-of-funnel candidate screening and even empower scalable human-to-human conversations. For instance, a chatbot can gather initial information from the applicants before a recruiter takes over.
What makes chatbots such a valuable HR technology is the fact that you can use it throughout the whole recruitment process, including onboarding. HR chatbots offer a robust, definitive, and structural employee onboarding framework.
During onboarding, chatbots can automate paperwork management and offer new hires instant replies to their questions, including the ones they may feel too embarrassed to pose to coworkers or HR professionals. An AI chatbot can increase process efficiency as well as help avoid errors.
When chatbots are in charge of handling repetitive and monotonous tasks, HR professionals are free to almost entirely focus on more humanized processes, such as helping new hires fit into the company culture and their new roles.
Innovative Resume Parsing Solutions
When it comes to resume parsing benefits for recruitment, not having to spend hours sifting through hundreds of resumes is just the tip of the iceberg. A resume parser is that one piece of HR technology every recruiter must have. It makes it much easier to find a candidate that is the perfect match for the job description.
This piece of software can automatically segregate information into various parameters and fields such as professional specializations, relevant skills, achievements, work experience, degrees, and certifications.
To facilitate quality talent acquisition, RChilli’s resume parser extracts hidden information from resumes and provides enriched information about applicants.
By utilizing AI and machine learning technology, it can immediately respond to every query. To offer smarter identification of information for better search results, it uses a deep learning algorithm.
Just like in other areas of business, psychology plays an important role during recruiting. A recruiter that’s trained in business psychology has an easier time catching red flags and spotting character flaws. However, psychological biases can trip up even the most objective recruiters.
A resume parser can help you eliminate those biases. For instance, you can set a resume parser to omit certain information. You can disable fields such as date of birth, candidate photo, university name, or gender in order to eliminate unintentional biases.
Gamification has become one of the most viral recruitment trends. Many consider it to be a surprisingly beneficial development. Gamification is a new way companies can determine whether a candidate is the right fit for a role or not.
The concept is pretty straightforward—it revolves around incorporating elements of gaming into tasks that candidates are supposed to complete.
Gamification helps recruiters see how a candidate would react in a specific situation, under specific circumstances. In many cases, recruiters can “gamify” simulated work environments where the candidate can experience tasks and challenges they would need to handle on the job.
There are various gaming elements you can add to the hiring process. It can be a simple online quiz or a complex online puzzle. For instance, Google famously used a math riddle to attract high-quality applicants.
Gamification gives applicants a break from the monotony of job hunting and allows recruiters to effectively evaluate candidates before they even invite them for a formal interview.
A great example of using gamification in recruiting comes from the Marriott Hotel. The company created a game that gives applicants a chance to run a virtual hotel.
As it is fun, the game My Marriot Hotel helps keep candidates engaged. There’s little doubt that most job seekers would rather play a game for a change than complete another lengthy application form.
The game allows the Marriott Hotel to assess candidates’ skills like creativity and problem-solving as well as test their industry knowledge.
To find and hire the best talent for your company, you need to learn how targeted advertising factors into job posts and integrate new talent acquisition tools, such as gamification and HR chatbots into the hiring process. The aforementioned trends can help you redefine your recruitment strategy in a way that will have a significant impact on your business.
Guest Author Bio:
Jennifer Wilson is a writer at Qeedle.com She knows business processes and operations management inside out. As she understands all the challenges of running a small business firsthand, it’s her mission to tackle the topics that are most relevant to entrepreneurs and offer viable solutions.