Should Social Media Recruiting Be Your Strategy in Recruitment?
March 16, 2021 by Snehil Sharma
Nowadays, social media has become an integral part of our everyday life across all generations and organizations. Social media is not solely used as a communication channel, but in this era, it is the source of reaching out to a large audience from a business perspective as well. We have seen its potential already in Human Resource Management, especially in the recruitment area.
The job market is changing every second. Not only organizations are searching for new skill sets and talents, but the candidates are also searching for the organizations who can help them to grow. The question for the modern hiring team is: how can you use this social focus to work to your advantage?
Let's dig deep to know more about social recruitment and how technology can help HR professionals.
What is Social Recruiting & Does It Work?
The simple answer here is yes. Social recruiting can complement traditional hiring methods, although social recruiting is quickly taking over traditional recruitment as the norm.
Recruiters have found social media to narrow the candidate pool more effectively and help them find applicants who are qualified for the job. I believe when organizations implement social strategies correctly, it helps HR professionals do good branding and can entice a picture of their organizational culture.
1. Ensure Your Social Presence Reflects Your Brand
7 out of 10 recruiters agree that organizational culture is the key to attract top talent. Don't you feel that a strong reputation and positive online presence carries a lot of weight, especially with your passive candidates? To develop a more active and positive social media presence, start featuring your current employees in your stories and video testimonials. They will help act like your biggest advocates while branding. It will allow applicants to understand your organization directly through its employees.
2. Tap Into the Right Platform
To find high-quality employees, it's essential to tap into the right platform, given the role you're trying to fill. While LinkedIn or Twitter might seem like the most obvious place to start your social media recruiting strategy, it's important to profile your ideal candidate and consider where they're most likely to spend their time on social media. Each platform you consider will require a slightly different approach for candidate sourcing.
3. Update Your Candidate Data
Quality candidates can be hired only if HR professionals have authentic and updated information about candidates. Doing so will help HR professionals to make the right decision based on their qualifications and experience. To avail such services, HR professionals have to purchase multiple software to integrate with different platforms, not easy to perform. How about getting all these services on one platform? RChilli has a unique platform called 'Enrichment'. It is a platform that brings data connectors and CRM/ATS together at one platform where end users can enrich their user data.
In this digital era, organizations have discovered that using social media for recruitment isn't just a helpful way to expand their talent pool, but it also boosts your branding.